Face

Through its companies Efecto Global and Novigo, Secuoya launches FACE Entrepreneurship (Failure Aversion Change in Europe), a project financed by the European Commission within the Horizon 2020 Framework.

It is an ambitious transmedia campaign that will address fear of failure among youngsters when it comes to becoming entrepreneurs, and to do so they will create an interactive digital platform that will simulate “the path to entrepreneurship” showing the possible problems that can be faced throughout each stage.

The participant will take part in a learning process that contains digital contents (web series, interviews with experts, educational content, hangouts, streamings…) and live events that will take place in seven European cities throughout 2015 and 2016. The campaign includes games as a dynamic way to support and encourage participants to get involved and remain on the platform.