Secuoya Nexus works with the digital daily newspaper ‘El Independiente’ to manage the whole strategy of content, creativity, metrics and feedback on the social networks of the newspaper founded and managed by Casimiro García-Abadillo.
Through this project, the professionals of Secuoya Nexus have the challenge of defining the workflows in writing the news, so that the information generated in the writing appears on social networks in the optimal way for achieving the client’s objectives. To do so, it has designed a strategy which encompasses Facebook, Twitter, Instagram and LinkedIn,
Additionally, Secuoya Nexus has implemented a work method with the different writers and editors, encompassing the use of all functionalities offered by the platforms to generate more attractive content and obtain a higher number of readers.
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