Comunicación

The Bankia audiovisual production service has been carried out since 2014 and renewed year after year, continuously offering numerous improvements and updates to respond to the latest trends in the audiovisual market, with the objective of being a modern, competitive, premium service on the market at all times.

The project is designed with the objective of providing solutions to the audiovisual production needs of the General Management of Communication of Bankia, for both the External and Internal Communication departments, covering all audiovisual actions undertaken, and thereby having an audiovisual archive of all events, press conferences and statements by the president, among other things.

In parallel, this service began when the entity wanted to develop its communication policy, using video as a basic communication tool for both its external audience (mainly television and digital media) and its internal audience (employees, suppliers, clients, etc.).