
Ignacio Lacosta and Ana Revilla, renowned professionals in the visual effects sector, allied with Grupo Secuoya in the new and innovative VFX, postproduction and digital content services company
XReality Studios is born, the new visual effects, postproduction and digital content company for film, series and advertising, which aims to become an international benchmark in VFX and virtual reality. Secuoya Grupo de Comunicacion launches a new project together with Ignacio Lacosta and Ana Revilla, outstanding professionals in the creation, development and application of cutting-edge technologies in audiovisual work. They are backed up by more than 25 years of experience in the national sector, more than sixty projects in film and fiction and outstanding awards such as the Goya in 2012 for Best Visual Effects for ‘Eva’. In addition to the development and design of VFX and other post-production services, Lacosta and Revilla will be adding areas of expertise in high demand in the audiovisual industry. The XReality Studios team, faithful to its firm and constant commitment to research, development and innovation, will have a laboratory division where new technical advances will be developed, which will be gradually incorporated into its range of services.
“We are going through a time of incalculable technological progress. The present and future audiovisual industry inevitably depends on the adaptation of the business network to the new technological tools, in constant evolution, and their application in the processes of production, post-production and exhibition of content. The launch of XReality Studios confirms the solid commitment of Grupo Secuoya to lead the transformation, creation and digital research of the audiovisual industry. To achieve this priority objective, we count on the professionalism and talent of Ignacio Lacosta and Ana Revilla, whose long and recognized experience in the industry culminates the wide range of production and post-production services that the company offers,” said Raúl Berdonés, CEO of Grupo Secuoya.
XReality Studios generates and develops VFX, post-production and digital content for the wide range of disciplines that make up audiovisual production. The passionate, skilled and talented team led by Lacosta and Revilla methodically analyzes the shots that require VFX or post-production work, looking for the most efficient and cost-effective way for the work. The studio’s services range from visual effects to virtual reality, including final color, animation, generation of particle and fluid systems…, technology focused on complete and quality assistance. Likewise, this innovative VFX company will work in close collaboration with DRAGO Broadcast Services, the Group’s technical services company, specialized in production and postproduction for fiction, film and advertising, with the aim of generating a comprehensive service for national and international clients.
“From the first conversations with Raúl Berdonés we saw the opportunity to form a visual effects company that would add the exceptional skills of each one of us,” emphasizes Iñaki Lacosta. “Now more than ever, I believe in the capacity and quality of the operators and artists we have in Spain. They are, without a doubt, up to the demands of international productions. We have to work on the possibilities of accessing these markets. With this new company we will be able to carry out pre-production, virtual production, visual effects and exceptional post-production”, he adds.
In this sense, Ana Revilla, executive producer, points out: “We have set ambitious but possible goals that will consolidate our company at national and international level, but will also reaffirm the quality of VFX in Spain and allow us to take the talent of our artists to audiovisual productions all over the world”. “Our success is based on professionalism. That’s why we take care of our team, the way we work and, of course, the client. The VFX add value to the audiovisual piece. Our alliance with Grupo Secuoya and Drago respects our business objectives and allows us to move forward with strength and solidity,” adds Revilla.
Spain is an international benchmark for quality in the competitive universe of digital production and VFX effects. The Government’s plan to turn the country into the audiovisual hub of southern Europe provides a favorable context for specialized companies with a solid structure, a broad background in the sector and the capacity to provide services both inside and outside our borders, as is the case of XReality Studios.
The new VFX company, called to be a benchmark in the industry, is characterized by the quality and safety of its services; a robust system of seniors trained to adapt to the productions and market demand; a comprehensive service, and a department linked to R & D, which positions it as an international benchmark.
XReality Studios is formed by the most creative and qualified experts in the VFX industry, with the aim of offering its clients the best quality work possible. These experts have been working in audiovisual postproduction and visual effects for more than 20 years and have incorporated the many technological advances that have emerged over these two decades.
Web link: https://www.xrealitystudios.com/