B the travel brand, Grupo Secuoya and TEN TV present the second season of this transmedia project and travel programme
B the travel brand and Grupo Secuoya present the second season of “Viajeras con B”. Created by B the travel brand and Grupo Secuoya, this transmedia project and television programme wherein different women take us on a trip around the world to learn about new destinations, will be broadcast in the next few months on TEN TV.
In this second edition, travel blogger Marta Goikoetxea (“Rojo Cangrejo”), returns as our guide to take us to new and exciting destinations. In each of the six episodes that make up the season, Marta will be accompanied by a different traveller. Elena Furiase, Samantha Vallejo-Nájera, Esmeralda Moya, Roko (of “Tu cara me suena”), Maribel Gil (ex contestant on “Masterchef”) and Lorena Castell will be the protagonists of this documentary series, travelling as they never have before and sharing their experiences with viewers through transmedia storytelling.
During two intense months of filming, the film crew, along with Marta Goikoetxea (Rojo Cangrejo), will accompany the actress and blogger Esmeralda Moya to Tenerife; they’ll also embark on a cruise on the Aegean sea with actress Elena Furiase; discover the secret of Dolce Vita on a visit to Italy with Maribel Gil, the charming ex-contestant of Masterchef; soak up the multiculturalism of South Africa with presenter Lorena Castell; take in the flavours and landscapes of Vietnam alongside singer and performer Roko, and the exotically tropical Maldives with Samantha Vallejo-Nájera, one of the most well-known faces in the world of haute cuisine and on the small screen.
“Viajeros con B” is an authentic social experiment that goes one step further to produce a factual documentary, explore the interactivity of social networks from unique perspectives, create a website and produce a blog. It is a commitment to differentiation with the mission to push the boundaries of what Transmedia communication is, by offering different alternatives to travellers. To travel with somebody who is different to you, to make your way into the most exotic places and to go off the beaten track for an unforgettable experience. “Viajeros con B” writes a travel diary that transforms the traveller into the main character, while at the same time, giving us a glimpse into the real lives of these such interesting women who come from so many different walks of life: television, performance, music and gastronomy.
