During the third season, the branded content Project from Secuoya Nexus for B the Travel Brand is achieving really interesting results
In its third edition, the program arrives to La Sexta to present new destinations seeking to take us on a walk to the most evocative corners of the planet through the experience of six women in the journey of their lives.
In its third program, Viajeras con B – India reached 4,3% of audience share bringing together 136,000 spectators, doubling the number of previous broadcasts. The magic of the Bombay’s streets with Ágatha Ruiz de la Prada amazed the audience, attracting them for one more week to the television screens.
In the fourth program, our audience returns to childhood moving to Disneyland Paris with Irene Villa and her three children. We achieved 5,2% of audience share and the average audience for the channel was 5,8% with 158,000 spectators. The most viewed minute achieved 6,4% and 214,000 spectators.
On Saturday, June the 1st, the Secuoya Contenidos program taking us to Lisbon, was broadcasted on a different schedule (45 minutes earlier), affecting the audience share of the program, reaching 2,6% and with 70,000 spectators on average.
Concerning the social audience of Viajeras con B, it is eminently feminine: among its followers in Instagram. 85% are women, while this percentage equalizes on Facebook. Only on Twitter, gender equality is higher with 57% of male followers and 43% of women.
In the next and last broadcast, on Saturday the 8th, we travel to the delightful archipelago of Islas Baleares in Spain with the weightlifting sportswoman Lydia Valentin. Viajeras con B will make us live different experiences such as a walk through the city of Palma, a visit to the Mallorcan textile factory, a regatta and an excursion to a village in the Sierra de Tramontana, allowing them to explore a different Mallorca. She will also travel on a ferry to another fascinating island of the archipelago: Menorca.