B The travel Brand and Grupo Secuoya join their forces once again to bring back to the screens "Viajeras con B", a travelogue that will take viewers on a route of experiences in various corners of the planet hosted by six very well known stars.
The influencer María Pombo in Kenya; the actress and writer Ana Milán, in Iceland; the comedian Silvia Abril, in Jordan; the former international basketball player Amaya Valdemoro, in Scotland; the actress Marta Torné, in Fuerteventura; and the presenter Patricia Pérez, in Japan, are the six new travellers who make up this new edition (Saturdays 10.50 am).
“Viajeras con B” is a branded content that forms part of a transmedia universe of contents designed and produced by the Grupo Secuoya for B the Travel Brand whose objetive is to focus on making others discover a different way of organizing and living the experience of a trip.
In each of the six episodes, a log of the destinations are shown from the perspective of the experience of each of the celebrities. This has allowed the program to become an immersive experience that involves the viewer and lives each trip as if it were its own. Each route and experience has been specially designed by six agents of B the Travel Brand so that the stars of “Viajeras con B” can have the unique opportunity to experience the journey of their lives.
This year there is a new differential element: a host chosen by the public through a casting carried out by B the Travel Brand in which more than 400 women from all over Spain participated. Agripina Carretero, who conquered the audience with her spontaneity, eloquence and her spirit overflowing with fun, has been the faithful companion of the celebrities throughout their journey and will be the one to tell the audience all the most curious anecdotes that took place in each of the wonderful places visited.
The main objective of “Viajeras con B” is to show the destinations in a different, pleasant, fresh and authentic way, with the personal touch that the chosen celebrities provide in each trip, while they fulfill the dream of finding the place they have always dreamed of. Traveling enriches, evolves and offers another perspective of the world. Due to all that, B the travel brand chooses for this transmedia program decided, brave and open minded personalities,to get push out into new experiences and eager to transform their lives in places that they already know.