Like a subscription channel but open to all and for all audiences
“This is our last chance to do something different yet supplementary to the leaders of the television sector: A3 Media & Mediaset”. For Raúl Berdonés, president of the Secuoya Group, the purpose, objective and DNA of the new DTT channel, TEN is crystal clear. This channel shall begin broadcasting on the 28th of April and he considers it “an open channel with contents of a subscription channel”.
This week, the channel held a showroom event with its content offering for the leading Spanish advertising agencies and media centres. Non-excluding, integrative, white in its editorial line and innovative in its contents, TEN was created as a supplement to the audio-visual sector, channels, brands and producers. “We are not only an alternative, but also are a complement, because we want to fill spaces, offer opportunities and make our signal available to contribute value to the audio-visual sector and the brands”, explained Berdonés.
The fact is that TEN was created with the commitment of reserving 50% of its own production to Spanish producers independent to Secuoya, thereby playing its part in the reactivation of the market and offering an opportunity to the sector. TEN is an offering with in-house content typical of subscription channels for its billing, quality and identity, but open and suitable for all audiences.
As regards contents, TEN will be offering formats ranging from reality programmes to docu-shows, factual pieces and documentaries. With a prime time moved forward to 8:30 PM, TEN integrates formats like ‘Mi love actually’, ‘Este hotel es una ruina’; ‘Mi restaurante es el mejor’; ‘Efecto Carbonaro’ and ‘La gran aventura’. TEN came about with the intention of growing by the hand of the brands through brand content formats like “Ransom” to “Los probadores”; “Top Ten” and “El Antichef”.
TEN has sought to unify its graphic images with the values of authenticity, reality, innovation and integration in the identity of the channel, a fresh, daring and unprecedented finish. Under the motto “Una television auTENtica” [An authentic television], the channel seeks to recover what is genuine among spectators and the television offering.
