Grupo SecuoyaGrupo SecuoyaGrupo SecuoyaGrupo Secuoya
  • BPO
    • CBM
    • CBMedia
    • Wikono
    • Look&Feel
  • Broadcast services
    • BGL
    • Drago
  • Secuoya Studios
  • Nexus
  • International
    • Secuoya Chile
    • Secuoya Colombia
    • Secuoya Mexico
    • Secuoya Miami
    • Secuoya Perú
  • Job vacancies
  • Who we are
  • English
    • Español
    • English

Secuoya Group and Agencia EFE to begin producing on-demand videos in Colombia

Secuoya Agencia Efe
10 March, 2015

The fifty-fifty alliance will supply news videos and content on demand in Colombia. EFE brings its commercial strength and branding to the table whilst Secuoya is backed by its knowhow in the sector, its experience of the Wikono model as well as the economic investment and management of the newly created entity.


The Secuoya Group and Agencia EFE have decided to combine forces and create the Producer of On-Demand Audiovisual Content (Procobade) in Colombia in a fifty-fifty undertaking. The aim of the new alliance is to meet the demand in the Colombian market for news videos and on-demand content. The project, currently in pre-production, is set to launch commercially at some point during the next few months

 

Colombia, one of the hottest info points on the planet, represents strategic territory where the production of audiovisual content is concerned, which is combined with the fact that the Latin American country enjoys close ties to Spain, which were further cemented this week with President Santos’s visit. There is also growing demand from media, institutions and companies for audiovisual material in the nerve centres of the news. In Procobade, Agencia EFE provides its commercial gravitas, widespread presence and branding as well as its knowledge of the local market. In turn, the Secuoya Group is backed by its know how of the sector. Secuoya brings experience of the Wikono model (leading company in the group for the supply of information videos in Spain) as well as the investment that will be necessary until the company achieves break-even status. Equally, Secuoya will be responsible for the administration and managerial side of Procobade.
Both for EFE and for Secuoya, Colombia is a “pilot project” that seeks to gain greater ground in the audiovisual domain and which could, providing the result is satisfactory for both parties, be rolled out in other markets in Spanish-speaking America too.

This agreement marks a giant leap forwards for the Secuoya Group in its international presence, with a focus on the American continent. It has a strong presence in the United States through its own office in Miami; in Peru, where operations began through the production company Imizu; and in Chile, the country where Fábula Televisión was created with the local company Fábula as an associate. With this new agreement, Agencia EFE is taking one more step towards its objective of increasing its presence in the audiovisual sector, in a market in which, as seen in Colombia, other competitive agencies have taken great strides. The operation does not require any investment from EFE but it does represent an opportunity to achieve a level of technology and audiovisual production, which other agencies in the sector enjoy at present.

OPERATIONS HEADQUARTERS:
Avenida de España 1
28760 - Tres Cantos
Madrid
Teléfono: + 34 913 717 569
 
SOCIAL HEADQUARTERS
Gran Vía de Colón 12, 3º B - 18010 - Granada
Phone: + 34 958 216 898

GRUPO SECUOYA

  • Projects
  • News
  • Shareholders
  • Contact
Grupo Secuoya © 2023 | Cookies policy | Disclaimer | Privacy Policy
  • BPO
    • CBM
    • CBMedia
    • Wikono
    • Look&Feel
  • Broadcast services
    • BGL
    • Drago
  • Secuoya Studios
  • Nexus
  • International
    • Secuoya Chile
    • Secuoya Colombia
    • Secuoya Mexico
    • Secuoya Miami
    • Secuoya Perú
  • Job vacancies
  • Who we are
  • English
    • Español
    • English
Grupo Secuoya
Privacy Overview
Grupo Secuoya

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Powered by  GDPR Cookie Compliance