The fifty-fifty alliance will supply news videos and content on demand in Colombia. EFE brings its commercial strength and branding to the table whilst Secuoya is backed by its knowhow in the sector, its experience of the Wikono model as well as the economic investment and management of the newly created entity.
The Secuoya Group and Agencia EFE have decided to combine forces and create the Producer of On-Demand Audiovisual Content (Procobade) in Colombia in a fifty-fifty undertaking. The aim of the new alliance is to meet the demand in the Colombian market for news videos and on-demand content. The project, currently in pre-production, is set to launch commercially at some point during the next few months
Colombia, one of the hottest info points on the planet, represents strategic territory where the production of audiovisual content is concerned, which is combined with the fact that the Latin American country enjoys close ties to Spain, which were further cemented this week with President Santos’s visit. There is also growing demand from media, institutions and companies for audiovisual material in the nerve centres of the news. In Procobade, Agencia EFE provides its commercial gravitas, widespread presence and branding as well as its knowledge of the local market. In turn, the Secuoya Group is backed by its know how of the sector. Secuoya brings experience of the Wikono model (leading company in the group for the supply of information videos in Spain) as well as the investment that will be necessary until the company achieves break-even status. Equally, Secuoya will be responsible for the administration and managerial side of Procobade.
Both for EFE and for Secuoya, Colombia is a “pilot project” that seeks to gain greater ground in the audiovisual domain and which could, providing the result is satisfactory for both parties, be rolled out in other markets in Spanish-speaking America too.
This agreement marks a giant leap forwards for the Secuoya Group in its international presence, with a focus on the American continent. It has a strong presence in the United States through its own office in Miami; in Peru, where operations began through the production company Imizu; and in Chile, the country where Fábula Televisión was created with the local company Fábula as an associate. With this new agreement, Agencia EFE is taking one more step towards its objective of increasing its presence in the audiovisual sector, in a market in which, as seen in Colombia, other competitive agencies have taken great strides. The operation does not require any investment from EFE but it does represent an opportunity to achieve a level of technology and audiovisual production, which other agencies in the sector enjoy at present.
