Grupo Secuoya has appointed Lydia Pallares as new head of Enminúscula, a production company that specializes in publicity and corporate content. She will combine this task with the management of the news and audiovisual communication agency, VNews.
Through this reshuffling, Secuoya aims to achieve a more solid integration of its audiovisual services for brands and organizations, adding value and quality with content at the core of all activities.
Ms Pallarés holds a Degree in Information Sciences-Advertising and Public Relations from the Complutense University of Madrid, as well as a Master’s Degree in Marketing and Commercial Management. She has over 10 years of experience in the audiovisual market in agencies and in television.
She has developed her professional career at Europa Press, Antena 3 and VNews, managing communication strategy design projects in audiovisual consultancy and the launch of television channels for brands and institutions.